Video news releases are a double-edged sword. On one hand, it make the journalist's job MUCH easier, on the other hand, it ensures the PR firm gets a story on the air. If it is a valuable story that causes interest in viewers and is actually news, than there is no problem in the publishing on the news. The problem is when journalism does not happen to change up and re organize the VNR to make it an unbiast news story. VNRs can be ethical journalism, but it is up to the journalists to make it into real news.
VNRs most definitely create lazy journalists. Regardless of if the journalist turns the story into real news or not, the VNR does part, or all, of the work for the journalist. Not that this is bad thing. Journalists hardly get paid anything, therefore, having someone else help them do their work is justifiable because of the low pay.
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