Monday, February 26, 2007

The Marketplace/The Needs of the Public

There are so many issues between the marketplace and the needs of the public, it is hard to know where to begin. Media ownership and consolidation are problems as are the public’s expectations of media.
One of the major problems in media is the marketplace catering to an increasingly base audience. In recent years, it seems that most media have overly-sensationalized their content.
I feel like there is real hard news out there, but when you turn on CNN, they are broadcasting the latest details of Britney Spears downward spiral or debating who Anna Nicole Smith’s baby’s-daddy could be. Is this really what the public wants?
The marketplace has given in to the ratings game to such an extent; news is no longer a factor. The need to out-do the rival station and gain viewers has lowered the standard. In return, the public expects less.
Of course I like to be entertained, but there comes a point when news needs to be news.

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