Pressures of the Marketplace and Needs of the Public

The pressures of the marketplace and the needs of the public have a strong relationship, yet an intriguing conflict in our country. No matter what, the public's needs will never ever completely agree with the pressure's of the marketplace because the content that will be provided due to the pressure's of the marketplace will only agree with most of society and not all of it. Because of this, broadcasting can never appease everyone which will eventually lead to the disappointment of some viewers. Someone's needs will be left out. The only problem though is that there is no real way to change that. You can't really complain to anyone, you can't really tell your cable provider exactly what channels you want or that you only want content that features this or that. They will try to force you to conform your needs to the needs of the majority of the public. For years those viewers who were left out had no power.

That is why the Internet and TIVO or DVR systems are so popular now. We now have more control/power than ever. Our anger at the fact that for years the marketplace never allowed us to request or make any sort of changes in the content that we need or when we needed has developed into us developing technology that will allow us to in most ways be in charge. We have now demanded our control and are now exercising it through other media outlets. I truly hate that anyone feels that they have the right to censor anything that airs on television because of its content or that they even feel the right to think that they know my needs as to when or what programming I should be watching. Pressures of the marketplace take away from the needs from some members of the public, but it is good now that the pressures of the marketplace are threatened by us taking more control of media outlets by choosing the content that we view on either the Internet or from our digital recording devices.