I'm having a hard time finding the issue here. Is advertising during sports that much different than advertising during primetime? Is advertising at ballparks not product placement? Unfortunately money rules, especially when it comes to sports. Athletic teams demand high revenue in order to pay their players. Teams are businesses... cut and dry. It is up to the owners of those teams to whore out their outfield walls, their hockey boards, the baseline scorers table.. it's all expected. I think that without some of these ads modern sports wouldn't be what it is today. I know from experience that some youth baseball programs couldn't survive without hanging a few banners from dentists and restaurants in the outfield. I understand that professional sports has no shortage of money, but it has become part of the game.
It's ultimately and exchange. One company is giving some advertising in exchange for some money. Lord knows what that money pays for, but knowing the sporting world it probably buys a few pairs of sneakers. You want a real topic? Try professional athletes who exploit their image for money. Now there's an issue.
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