Advertising in sports has nothing to do with the game. There is a very obvious break between the game and the advertisement and it would be difficult to do other wise, so I see no problem in sports advertising. This does not destroy the game nor does it set up business to be bad in the future.
However, I do think that making some players stars will hurt the game mentally and later physically with their plays and success in winning depending on how the fame effects the player in focus. This makes the not so publicized member of the team feel less self worth, and think less of their abilities. This will either entice him to get better or cause him to crash. How the media effects the team really depends on the individual in the spotlight.
I have no problem with "advergaming" but I am also not invested in the product at any level.
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