Deportes

You’ve got to love the way everything in sports is branded: from the Ford Center to the Chevrolet Player of the Game, to the State Farm NFL Pro Bowl, to College Game Day built by the Home Depot. Sports, both amateur and professional, have been plastered from head to toe with advertisements. I do not believe these ads have marred the game because the game will always be the game… regardless of who it is sponsored by. These ads do, however, make the broadcast itself a bit ridiculous. But sports fans have no problem overlooking the extraneous packaging. And when it comes to sports, ads are almost always entertaining. Lots of people watch the Super Bowl solely for the ads. As far as athletes being prima donnas because of the attention and notoriety they gain from advertising goes, the majority of athletes make a seven-figure salary before any additional income from endorsements. So I suppose the prima donna thing comes naturally, the ads only give it a national audience.