Gatekeeping is a problem. It's not new, but it is a problem. The issue with gatekeeping in modern times is that it goes without notice. Most of the American public, or at least I'd assume, was aware of newspaper editors and television managers, but I'm not so sure that they realize that the internet also falls victim to bias and selective offerings. Search pages imply that they do exactly that...search, but in actuality, they're really good at indexing. Like all things indexed, they fall into hierarchies and orders.
It's also pertinent to note that they are not always predictably flawed either. An algorithm is a very exacting way to do a process, usually a process that is too work intensive for us to see the end solution, so here, as with many things, the unexpected may arise.
This could be a plus, but even though internet searches are through gateways, the problem is somewhat self corrective. We all use google, because it works, or at least because we are all under the belief that it works well. If we stop believing this to be the case, google's power will significantly decrease. There are plenty of competitors waiting for google to slip up.
Tuesday, March 13, 2007
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