Advertising in Sports

Advertising in sports has a really interesting effect on me. For the most part, I am indifferent to the ads because there are just so many of them. Unless you have an ad that is really, really funny or just separates itself, then I am not going to pay attention to it. I actually think sponsoring a segment of the game, or some sort of highlight reel or thing in the pregame/postgame show is more effective than running a commercial. There are just too many commercials.

I really do not feel that advertising affects us as much at home as it does the viewer at the house. It is easy to block out ads, by getting up and getting something out of the fridge or talk to someone on the phone when you are at home watching the game. However, when you are actually at the event, the television timeouts almost force you to focus on what is going on around the stadium. If I am at an event, and I am waiting for the action to start, I might see a Ford ad and think nothing of it, but for some reason, I will remember that Ford sponsored that team or the arena.

All in all, I think that there are so many commercials that they are almost ineffective when it comes to advertising during sporting events. Advertisers need to come up with more creative ideas that simply do not affect the game for the people in the stands.