Advertising

To be perfectly honest, I question how effective advertising is during sporting events. It's one thing to notice a Nike swoosh on a jersey and an entire different bag of marbles to have the desire instilled in me to purchase Nike merchandise once I leave the stadium. Does anybody feel compelled to buy an F-150 truck when they see the Hornets just because the team plays in the Ford Center? Maybe Toby Keith... But most of us are indifferent to the ads. The lack of a call to action = a waste of advertising dollars. Hell, make stadium seats more comfortable and spacious and THEN I'll consider buying your product. Until then, be prepared for my eyes to dart past your colorful ad in the arena and onto to Chris Paul. Or maybe the Honeybees. Okay, only the Honeybees. I didn't realize basketball was played during those games until a week ago.
- Daniel